Ferguson Vendor
Data Collection Initiative

What is it?
Ferguson is asking you to join Big Hammer to manage your product content so we can leverage it to promote your products across multiple sales channels.

Today’s customer is changing.  As the adoption of the internet and self-service tools grows, so is the demand for accessible information.  Customers need reliable data more than ever to manage their business effectively, buy products and provide their customers with information.

Now you, our vendor, have the opportunity to position yourself to be where your customers are.

Use Big Hammer to manage marketing and logistic content to facilitate increased sales of your products.  The content requested includes, but is not limited to:

• Marketing copy
• Product features
• Images
• Warranty, specification and parts breakdown pdfs
• Size and weight details
• And other supporting data

How do you benefit?

• Increased Sales
  • Over 20k customers generating millions per month in Ferguson Online sale
• Sets your products apart from competition.
• Visibility of your products on Ferguson Online, a transactional website/work site for industry professionals.
• See how your brand is represented in the Ferguson Online Catalog today.
• Increased speed of new product introduction.
• Reduction in the amount of data requests from Ferguson for print catalogs and other promotional activities.
• Millions in annual sales through Portals, eCatalogs, & EDI
• Punchout capability live Fall 2009
• Increased awareness and accountability though product content collection, tracking and reporting.

Where will we use your data?
Content will be used in one or more of the following to promote your products in online and offline sales channels.

• Ferguson Online –  A free transactional website that gives industry professionals real-time 24/7 access to order products and view/print supporting documents (warranty, specifications sheets, etc.).  Read more.
• ProVisions – Ferguson offers customizable color presentation booklets created for the trade and homeowners to show options in home solutions.
• Print catalogs – A variety of catalogs and accompanying CD-ROMs are produced annually to serve market needs for particular business segments or product categories.
• Government sales– Federal, state, local and small business channels. Read more

When should you register?
Vendors should enroll now and begin entering product content as soon as possible. 

Getting Started:
Visit the Ferguson/Big Hammer Supplier website for more details and to enroll to start loading your data.